- How do we collect information from you?
- What information do we collect?
- How do we use your information?
- With whom do we share your information?
- How do we protect your information?
- Other important policy information
- How can you contact us with questions?
- California “Do Not Track” Notice?
- California Privacy Rights
The NaturallySerious website: We may collect information from you through (a) our U.S. website (www.naturallyserious.com) or (b) any site or web application that we may develop and run on a third party social network such as Facebook. This Policy will only apply if it is posted or linked to on the website or application which you are using.
Data collected from other sources: Occasionally, we may obtain information about you from other sources. For example, we may hire a third party data aggregator or vendor to provide us additional information about our existing customers (this is known as “data appending”), including information from your profile or postings on a third party social network. We may also receive information from third party co-sponsors who we may partner with occasionally to run special promotions or giveaways. We may also receive information about customers in the event we acquire other companies.
2. What information do we collect from you? Depending on how you interact with NaturallySerious (online, on the phone, etc.), we may collect from you various types of information, which are described in more detail below. In some instances (and unless we say otherwise below), we may combine one type of information with another type of information, and store them together in our records. In all cases, however, we strive to limit the amount of information we collect and store to that which is necessary to provide you the relevant services.
Personal contact information: This includes any information that would allow us to personally contact you, such as your name, home or mailing address, phone number (home, cell, etc.), or email address. In some cases, this could include information that you give us about someone else (for example, if you ask us to ship a NaturallySerious product to a friend). We typically collect personal contact information in connection with a variety of activities, including account registration (e.g., online shopping and website community features, newsletter sign-up, or other registration), product orders, customer service, contests and promotions, and customer feedback. If you create an account with us, some of your personal contact information may be stored under your account profile. To review or edit this information, go to the relevant “My Account” section of our site [LINK] or contact Customer Service at email@example.com.
Account login information: This refers to any information that is required for you to establish a unique account with us or for us to give you access to your specific account information. Examples include customer number, login ID, screen name, password, and/or security question and answer. Certain login information, such as your customer number, may be generated by us and then sent to you. We only collect (or create for you) unique login information for those activities that require an account. Your unique login information, especially your password, should always be kept confidential and should never be shared with anyone else. To change your account password, go to the relevant “My Account” section of our site or contact Customer Service at firstname.lastname@example.org
Demographic information: This includes any information that describes demographic or psychographic characteristics. Examples may include your date of birth, age or age range, gender, facial attributes (e.g., hair color, eye color, skin type, skin tone, etc.), general geographic location (e.g., zip code or city and state), favorite products, hobbies and interests, or lifestyle information. We typically collect demographic information in connection with a variety of activities, including account registration (e.g., online shopping, website community features, newsletter sign-up, etc.), contests and promotions, and customer surveys. If you create an account with us, you may be allowed to modify certain demographic information stored under your account profile. To do so, go to the relevant “My Account” of our site or contact Customer Service at email@example.com. For demographic information associated with your profile on a third party social network (e.g., Facebook), see separate paragraph on “Social network information” below.
Technical computer info: This includes any information about the computer system or other technological device that you may be using to access one of our websites. We typically collect this information through the use of automated technologies such as cookies and web beacons. For more on cookies, see Section 4 below. Examples of technical computer information that may be collected include your computer’s IP address, operating system type, and web browser type. If you access our website via a mobile device such as a smartphone, the collected information may also include your phone’s unique device ID, location, and other similar mobile device data. Technical computer information is not typically associated with your personal contact information.
Website usage information: This includes information about how you use and navigate our website, including which links you click on, which pages or content you view, and other similar information or statistics about your interactions with our websites (e.g., date and time of visit, which site you came from, etc.). This information is captured using automated technologies such as cookies and web beacons, and may be collected regardless of the device you may be using (computer, smartphone, tablet, etc.). This information may also be collected using third party analytics services (such as Google Analytics) that collect data in aggregate (such as number of visits to a particular page or the amount of time spent on a site). We may also use these technologies, such as web beacons, to capture information about how users respond to certain email campaigns (e.g., time the email is opened, where users link to from that email, etc.). Website usage information may be associated with your personal contact information. For more on cookies and analytics, see Section 4 below
Customer feedback: This includes information that you voluntarily share with us about your experience in using our products or services, including our beauty products, or website. Examples may include comments and suggestions, testimonials, or other feedback you send us about what you may have liked (or disliked) about your experience in using our products or services. We typically collect this information in the form of customer surveys, feedback forms, and email correspondence.
Customer-generated content: This refers to any content that you create and then share with us (and perhaps others) by uploading it to one of our websites, such as our Facebook fan pages. Examples may include photos, videos, personal stories, or other similar media or content. We mostly collect customer-generated content in connection with contests and promotions, website community features, customer engagement, and third party social networking.
Social network information: This refers to any information that is part of your profile on a third party social network (such as Facebook) and that you allow the third party social network to share with us or that you post publicly. Examples may include your basic account information (e.g., name, email address, profile picture, gender, birthday, current city, user ID, list of friends, etc.) and any other additional information or activities that you permit the third party social network to share with application developers or that you post publicly on a NaturallySerious social networking page. For example, we may receive your social network information (or parts of it) when you download or interact with a NaturallySerious application on a social networking site (such as Facebook) or use a third party social networking feature that is integrated within the NaturallySerious website (such as Facebook Connect). To learn more about how your social network information may be obtained by NaturallySerious (or other application developers), please visit the website of the relevant third party social network.
Other information (depending on context): This refers to any other information that we might need to collect for a specific NaturallySerious form, feature, or other service that you use or request. What this information might include will vary depending on the method of collection and the specific purpose(s) for which the information is being collected. Please see Section 3 below for more specific examples.
3. How do we use your information? The following paragraphs describe the various purposes and features for which we might collect and use your information, and the different types of information that might be collected for each. Please note that not all of the uses listed below will be relevant to every customer.
Account maintenance: We may use your information to maintain your accounts with us, including administering any customer loyalty or rewards programs associated with such accounts. This typically involves the use of the information that was originally collected to set up your account (e.g., personal contact information, payment information, account login information, demographic information, etc.).
Customer service: We may collect and use your information to provide you customer service, including responses to your inquiries. This typically requires the collection and use of certain personal contact information (such as your name, email address) and information regarding the reason for your inquiry (e.g., order status, technical issue, product question, general question, etc.). Customer service may be provided through various forms of communication, such as email correspondence and call center support.
Product improvement and customization: We may collect and use your information so we can constantly improve our products, tailor them to your needs, and come up with new product ideas. This mostly involves the collection and use of demographic information and customer feedback. Personalized product recommendations: We may use your information to provide you with NaturallySerious product recommendations, offers, and rewards that are tailored to your interests and profile.
Contests and Promotions: We may collect and use your information to administer a contest, sweepstakes, giveaway, competition, or other similar marketing campaign or promotion. These events typically require the collection and use of personal contact information (for prize fulfillment), limited demographic information (for eligibility), and, in some cases, customer-generated content. Some promotions with customer-generated content or a social networking component will be run on third party social networks such as Facebook (e.g., on our Facebook fan page). To comply with sweepstakes laws, we may publish or share limited information about promotion winners (such as name and city of residence). For more information about our contests and other promotions, please see the official rules or details posted with each promotion.
Website personalization and convenience: We may collect and use your information to personalize your experience and save you time when you visit our websites. This is typically done through the use of automated technologies (such as cookies) that collect and remember certain account login information, technical information, and/or previous website usage information. For example, we might remember your login ID or username so you can quickly login the next time you visit our site. Based on this type of information, we might also show you specific NaturallySerious content or offers that are more relevant to your interests.
Website community features: We may collect and use your information to give you access to our website community features, such as features that may allow you to upload and share ratings, reviews, questions/answers, stories, pictures, videos, or other content. This typically involves the collection, use, and (in some instances) public display of certain personal contact information, account login information, demographic information, and/or customer-generated content. Because these types of features are “communal” in nature, information you post in these areas may be visible to others. Please use caution when using these features or uploading content to the NaturallySerious site. For some community features, you may have the ability to control whether some parts of your profile can be seen by others and whether we send you notifications about certain community activities (like the fact that one of your questions has been answered). To access these settings, go to the “My Account” section of our site and login to the relevant community account. For community features that are integrated with third party social networks such as Facebook, see separate paragraph on “Third party social networking” below. Website viral features (e.g., tell-a-friend): Where permissible under applicable law, we may request and use your information so you can use our website viral features, such as tell-a-friend. These features allow you to easily share certain NaturallySerious news, product information, promotions, wish list items, or other content with family members and friends. These features typically require the collection and use of certain personal contact information (such as email addresses and names) so that the selected message or content can be delivered to the proper recipients. In some instances, this information may be stored in our records so we can track and reward our customers for their referrals. For tell-a-friend or other viral features offered by third party social networks (such as Facebook “Share” and “Like” features), see separate paragraph on “Third party social networking” below.
Third party social networking: We may collect and use your information when you interact with third party social networking features, such as Facebook Connect, Facebook Like, Pinterest, and Instagram. These tools may be embedded into our sites for the purpose of running contests, allowing you to share content (such as beauty tips, articles, stories, etc.), allowing you to sign up for certain NaturallySerious accounts, or for other stated purposes. If you use these tools, we may have the ability to obtain certain information about you from your social networking profile (see “Social network information” under Section 2). You can learn more about how these features work, and the profile data we may obtain about you, by visiting the website of the relevant third party social network.
Third party online advertising: We may allow third party ad networks to collect and use your information to show you targeted ads (including NaturallySerious ads) on our sites or on other sites. Some of these ads may entice you to come back and revisit our site for new offers and promotions. This type of advertising typically involves an ad network collecting and tracking certain technical information (such as your IP address) and website usage information (such as your browsing history) on our sites and across many other sites on the Internet. This does not involve the collection, use, or sharing of your personal contact information, such as your name or email address. You can opt-out from this type of third party tracking at any time by going to: http://www.networkadvertising.org/managing/opt_out.asp.
Other general purposes (e.g., website security, internal research) We may collect and use your information for other general business purposes, such as to maintain the day-to-day operation and security of our websites and to conduct internal marketing and demographic studies. These activities mostly require the collection and use of certain personal information, demographic information, technical computer information, website usage information, and customer feedback.
5. With whom do we share your information? We may share your information with the types of companies or in the situations described below. We do not rent or sell your information to third party companies for their own marketing use.
Affiliated companies: We may share or receive information about you, including personal information, with or from our corporate affiliates, including our sister company, June Jacobs Laboratories LLC, and Naturally Serious, LLC.
Third party vendors: These are outside vendors, agencies, or contractors we hire to help us run our business (e.g., fulfill orders, operate our websites, run promotions and marketing campaigns, operate our call center, etc.). The information shared with our vendors could include personal contact information, payment information, demographic information, or other types of information depending on the service being provided by the vendor. Our vendors are only allowed to use your information for the specific tasks we’ve hired them to do, and for no other purpose. They’re also required by contract to keep your information confidential and secure.
Legal disclosures (when necessary): This is when we may need to share your information for law enforcement or other legal purposes. This type of sharing may be necessary in connection with a lawsuit, claim or investigation, governmental inquiry, court order, enforcement of legal rights (e.g., contract terms, intellectual property rights, etc.), safety issue, or other similar legal or security matter.
6. How do we protect your information? We use a variety of standard methods (described below) to keep customer information confidential and secure. Please note, however, that these protections do not apply to any information you choose to share in public areas such as our website community features or other social areas.
Secure operating environments: We store your information in secure operating environments that are protected from the public and that we only allow authorized employees and agents/contractors to access on a need-to-know basis.
Encryption for payment info: We use industry-standard encryption to provide greater protection for sensitive financial information, such as your credit card information or other payment information, when such information is sent to us over the web. For example, encryption is used when you make payments through our online store, as well as if you choose to have your payment information stored with our third party processor for future online purchases.
Other security measures: In addition to the methods above, we may take other measures to protect your information, depending on the sensitivity of the data and other considerations (such as how the information is collected and where it is stored). These measures may include (among other things) additional access restrictions, password requirements, and physical protections (e.g., secure data centers, etc.).
Measures you can take: Despite all of our efforts, no security safeguards or standards are guaranteed to provide 100% security. It is also important for you to play a role in keeping your information safe and secure. When signing up for an online account, please be sure to choose an account password that is hard for others to guess and never to reveal it to anyone else. If you use a shared or public computer, never choose to have your login ID or password remembered and make sure to log out of your account every time you leave the computer.
We do not collect information from children: We do not solicit or collect any type of information from a person known to be under the age of 13. If we discover that we have accidentally collected information from a child, we will remove that information from our records as soon as feasibly possible (or obtain the necessary parental permission to retain it).
We are not responsible for third party sites/features: Our websites may provide links to, or features from, other third party sites (such as third party social networks) that we do not own or control. If you click on such links or use such features, you do so at your own risk. We are not responsible for the content or practices of any third party site, application, or feature.
9. California “Do Not Track” Notice. NaturallySerious does not currently recognize and process “do not track” signals from different web browsers. You may manage your preferences for tracking across sites in the Third Party Web Analytics section above. For more information on “do not track” please visit http://www.allaboutdnt.org.
10. California Privacy Rights. Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year. If you are a California resident and want a copy of this notice, please submit an email request to emailinquiries @naturallyserious.com. In your request, please specify that you want a “Your NaturallySerious California Privacy Rights Notice.” Please allow 30 days for a response.
If you are minor under 18 and have a profile on naturallyserious.com, you may ask us to remove reviews or other content that you posted on the site by writing to firstname.lastname@example.org. We will begin to process your request within 30 days. Please note that processing your request does not ensure complete or comprehensive removal of content that you posted.